Shaé was born from a lifelong love for jewelry a fascination that began long before the brand took form. As a young girl, I would spend hours wandering through jewelry stores, enchanted by the sparkle of diamonds, the gleam of gold and the emotion each piece carried. Growing up in a family of jewellers, I grew up fluent in the language of craftsmanship, where every detail told a story and beauty was created by hand, not chance.

Over time, that childhood passion evolved into a purpose: to build a brand that feels personal, meaningful, and timeless. The name Shaé comes from the Hebrew word “Shai”, meaning “a gift.” But for me, it holds something even closer to heart, inspired by my sister Shaivi, whose name forms the essence of Shaé. It’s a symbol of connection, family, and sentiment, a reminder that the most beautiful things we create are the ones we give with love.